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Saturday, February 26, 2005

Recruitment RSS Marches Forward

I may have missed the press release, but I just noticed that Yahoo!'s HotJobs is offering saved RSS Searches (something I knew was coming late last year but couldn't disclose), making them the first major recruitment site to do so.

Given HotJobs "also ran" position in the industry (Monster and CareerBuilder are both way out ahead), it seems inevitable that they will partner with Indeed.com and/or Feedster to increase distribution.

Speaking of press releases... Microsoft recently announced that they're making their press releases available via RSS. Given Microsoft's open blogging culture and support for RSS, could we soon see recruitment Feeds from them? And if so, will it be the harbinger of disruption that I imagine it to be?

(Aside... Lazyweb to Scoble: Who do we have to kill to get MSFT job Feeds?)

Wednesday, February 23, 2005

T-Mobile Voicemail Hack Is Reproducible

According to Gizmodo, the 'Paris Hilton exploit' has been reverse engineered and is reproducible. They've also got details on how to protect your own voicemail account.

Press Hit - News.com on Two Factor Authentication

Ina Fried over at CNET got in touch with me late last week to talk about two factor authentication, based on my previous post on the subject. A dozen emails later, Ina has published his piece (a nice overview and update, actually) and was kind enough to reference some of our email conversation.

Obviously the piece doesn't reflect my full perspective... and, in fact, doesn't touch on several issues that I think are rather important. But as a blogger, I can solve that by simply adding on to Ina's published story (by extracting my thoughts from the original email thread):

  1. The username and password couplet has been the standard online since BBS’s in the 80s!
  2. Since that time, the variety and quantity of activities we conduct online (and the corresponding info we input and generate) has changed dramatically (online shopping, banking, credit checks, dating, etc)
  3. ‘New’ activities like blogging and social networking, and new identity paradigms like Sxip.com, put additional pressure on the username/password couplet

On the other hand, it’s very important to realize that a lot of security issues are not related to someone finding, guessing or coercing your username and password, but from:

  1. Outside attacks against a company’s servers and user database
  2. Company insiders stealing sensitive information
  3. End users willingly giving information to criminals (email phising and other con games
  4. Malware (spyware et al) resident on your PC

So, while I’m a supporter of two-factor authentication and similar schemes, I understand that it is only one component of a long overdue overhaul of online security.

Ina replied to the above with three questions (answers inline):

Question:

For which of the following would you want to use a token or other two-factor authentication key

-online banking
-ISP
-online gaming
(anything else you want to call out)

Answer:

The devil’s in the details here, so think tactically for a moment.

I want service providers to think through their site design and service offerings, and implement token usage in the appropriate places, and at the appropriate times and places. What’s appropriate for one type of business and usage pattern may be very different from another. Additional friction in service provisioning hurts everyone; intelligent design can mitigate much of the downside.

Question:
Would you be willing to pay any extra for a token (either one-time or monthly). If so, how much.

Answer:
Wait…You want me to pay so that I can use your service safely?! Am I getting this right?

Question:
Would you be more willing to carry a first token then the second bank or whoever that was offering it?

Answer:
This is a big question. From a consumer convenience perspective, the argument clearly says “one common token”.

The problem of course, is that from a privacy perspective, you’re effectually issuing a new personal GUID.

And who controls that, how it is shared amongst providers, and what regulation surrounds it, is an even bigger question.

Monday, February 21, 2005

NOFOLLOW as a Bloggercon Core Value

Still in catch-up mode. Noticed on Scoble's blog that Google finally released NoFollow a few weeks back, and a bunch of folks got bent out of shape about it. Haven't read through it all & won't.

Instead, I thought it might be useful to get a BloggerCon III perspective on it. Yeah, there is one. A great session by Mary Hodder on Core Values. (I'm surprised it only got 3 stars, but I suppose that's due to a lack of editing... and the ability to keep 100 people on the same damn topic ;)

Here's the countdown:

38:45 - Mary Hodder: "Here's a quote unquote Seal Of Approval, linking counts..."

43:20 - Unknown Male Speaker: "...a way to know what a link means..."

44:45 - Dave Winer: "A link means that you think that the person's point of view is worth considering by an informed person..."

49:30 - Me: "...I don't know that a link implies consent or support. I think it's very important to know that for some of us, when we link to somebody we may be tearing down - hopefully constructively - what's being said as much as pointing to it because we support it. So it is the context around the link, which is the meaning of the link, and that's what doesn't get captured in Page Rank or other algorithms right now. And that's what we really need to have in order for a link to have meaning. "

NoFollow, then, is an interesting (and useful) step toward a richer link vocabulary. This trend is not new, BTW. A similar thing has been happening in the Contact List of Social Networking sites that allow you to qualify your relationship with someone, at least as far back as '99. I'd tie all the recent talk of folksonomie/tagging stuff in as well.

Perhaps we could call this mega-trend: Clarifying Our Connectedness

Ross Mayfield has a brilliant post on all of this from a different perspective. A must read. (Too bad the link doesn't reflect that...)

Content Spam or Message In A Bottle?

There have been a lot of comment spam horror stories out there lately (and I get more than I'd like myself). Most spam (like the one linked to above) is pretty obvious...

Then there are the head scratchers.

Is a 56 year old retired teacher in Clevland really trying to find lost family, or am I somehow being duped into giving out an active email address? Will my actions or inactions help determine whether she successfully tracks down lost family, or end in a bonefide, urban-legend'esq tragedy?

I don't know (but would love your opinions)... What I do know is that some smart folks with a vested interest are getting together to discuss technical solutions. Drop an email if your company can help.

Kudos to David Sifry for stepping up and to Yahoo! for hosting the event.

Sunday, February 20, 2005

Search Ain't So Slippery

Charlene Li has a post entitled "The Slippery Slope of Search Semantics", in which she describes the various mental gyrations and contortions she's putting herself through trying to envision and size online marketing in 2010.

I'd be lying if I said I *knew* the answer (clearly), so instead, I'll point to a different path...

Aside from a minor gaff or two (at one point she refers to Contextual -- and Tacoda/RevSci -- when I believe she means Behavioral), the main issue I see with her analysis is that she's confusing the mechanism and format of search advertising. This is a Pit of Despair that I hope all of you will avoid (or better yet, take advantage of).

Charlene, if you read this, I'd love to talk more over coffee.

Open Source Craigslist?!

Susan Mernit points to a piece by Rohit Khare over at The Commercenet Blog, wherein Rohit casually asks, "Now, what would it take to build an open-source clone of Craigslist one could run locally?"

I haven't met Rohit, but I'll give anyone with his educational background a fair bit of leeway before I say they're wrong or misguided. With that in mind, Rohit, some thoughts for you:

- Craigslist isn't about the software; that's easily replicated. It's about:

a) Community; and

b) "Capital" that allows them to (comparitvely) reach marketplace inflection points (the point at which a market becomes self sustaining) in different verticals in different geographies more efficiently than their competitors (to date).

The other thought... Is running a locally hosted instance of Craigslist really a "decentralized" marketplace? If all it takes is moving the GUI rendering to the user's machine (while still invoking processing from a centralized service), we could decentralize any abstracted marketplace fairly easily...

Press Hit - SF Chronicle on Netflix

A few weeks back I got a call out of the blue from Verne Kopytoff, a staff writer for the SF Chronicle. Verne was writing a piece on customer defections (from Netflix to Blockbuster), had seen my name on HackingNetflix (and a blog post or two) and wanted to know if I wanted to share some thoughts.

Honestly, these aren't easy decisions (at least not for me); all writers have bias, and many writers find facts to fit the "angle" they want to take their piece, rather than letting it develop organically. (Perhaps this is good practice; I dunno, I never went to "J-school".)

In any event, I told Verne that while Blockbuster's offering continued to improve, I still preferred Netflix, and still felt they were working harder to earn my business. In jest, I told him that the only use I had for Blockbuster was their "upcoming releases" list, something Netflix still refuses to offer for logistical reasons.

Anyway, Verne did a nice job on the piece as a whole, without a) overly distorting my words to fit his slant, or b) making me sound like a complete idiot (I do well enough there on my own, thank you). If ya haven't seen it (and care), check it out here. (Susan Mernit quoted too.)

Thursday, February 17, 2005

Kelsey DDL Conference Panelist

The good folks at Kelsey were kind enough to ask me to be part of a panel on Day 1 of their upcoming Drilling Down on Local conference. I'll be rambling about Online Word-Of-Mouth (Blogs, RSS & Social Networking, 11:45-12:30) alongside several smart folks. Should be interesting.

Speaking of Kelsey... I took notice and delight that Greg Sterling is now blogging on their behalf. Far easier to preach from the pulpit than the pews, eh? ;)

Disclosure: New Blog-Related Consulting Engagement

Just a quick note (as has become my practice) of heads-up that I'm now participating in another blog/RSS/advertising-related consulting engagement.

I'll disclose details if/when it becomes appropriate to do so.

 
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Analysis of online business and technology trends, including: Search and Directory, Digital Media, Social Networking, RSS, and E-commerce. Written by buzzhit!'s Tony Gentile.

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