GREAT to see this falling. As a marketer, I appreciate and value brand loyalty. As a product manager and consumer, my idealistic side says the “best” product (based on individual needs) is the one that /should/ gain traction.

Consumers Who Try to Stick to

Well-known Brand Names

Age 1975 2000

20-29 66% 59%

30-39 73 59

40-49 82 60

50-59 82 59

60-69 86 65

70-79 93 73

Source: 2000 DDB Lifestyle Study