GREAT to see this falling. As a marketer, I appreciate and value brand loyalty. As a product manager and consumer, my idealistic side says the "best" product (based on individual needs) is the one that /should/ gain traction.
Consumers Who Try to Stick to
Well-known Brand Names
Age 1975 2000
20-29 66% 59%
30-39 73 59
40-49 82 60
50-59 82 59
60-69 86 65
70-79 93 73
Source: 2000 DDB Lifestyle Study
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