From Iconocast/Trendsetters:

A Cool Hunter at TBWA\Chiat\Day in New York writes, “You’re an Italian electricity company and need to set up a site, so why not register your name as the URL? Perhaps not a good idea if you are called Powergen Italia: www.powergenitalia.com. This was so good, even Jaco had to chime in: “More power to Gen Italia!”

Alright, a little juvenile, but it brought a smile to my face.