Overture to a patent war? | CNET News.com: “‘We’ll add…to our technology assets Overture’s impressive intellectual property portfolio of both algorithmic and sponsored search patents,’ he said. ‘These are some of the key reasons we have opted to acquire Overture. We believe that the advertising industry is in its earliest days of a great future.’ ”
Well, the $ was the obvious draw… but now the truth is starting to become available to outsiders. It’s not just the Overture patents… it’s also all the patents we acquired when we bought AV & Fast. The next portal arms race has begun.