Overture Advertiser Web Services

Overture Web Services

Overture DTC-XML

Overture AWS

I won’t get into a lot of additional details around the consulting relationship I have with Overture Services, Inc. (NASDAQ: OVER), soon to be part of Yahoo! Inc. (NASDAQ: YHOO), to build their Advertiser Web Services (AWS/DTC-XML) business plan, product strategy and marketing plan (as well as build and co-sell the platform itself).

I will, however, mention that I am doing a significant amount of work in supporting their licensees, helping them optimize and deploy a variety of customized applications, with which they are generating non-trivial revenue. This looks like another space where there’s a significant opportunity to provide consulting/professional services to hundreds of corporations who /should/ be developing an online advertising application that supports their business.

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