Pioneer Press | 02/18/2004 | It's official: Barbie and Ken are Splitsville: "But Barbie and Ken really are splitting, says Russell Arons, vice president of marketing at Mattel. 'It wasn't that they had some screaming fight or anything,' Arons says. 'But Barbie felt maybe, after 43 years, it was time.'"

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It'll be interesting to see where they take this brand, and how frequently they change out Barbie's male companions. Do little girls want multiple guy dolls for interacting with Barbie... or do they just want a variety to choose from?