TiVo watchers uneasy after post-Super Bowl reports | CNET News.com
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We all saw this one coming, didn't we? Tough spot for Tivo... they are sitting on a huge asset (customer behavior, trends, etc) that I'm sure they are hungry to monetize... but consumers hate this kind of stuff.

If they truly understood what personalization & data warehouses were saying about their overall online and credit card behaviors, they'd freak...