USATODAY.com - Toymakers high-five tech to drive sales: "Warner Bros. and Mattel, for instance, are teaming on a Batwave line of Batman toys programmed with features activated by 'video-encoded invisible light' to be encrypted in this fall's new The Batman TV series. 'Kids today can get bored quickly,' says Dan Romanelli, president of Warner Bros. Worldwide consumer products. 'You need to challenge them, engage them and empower them. This technology helps.'"
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A little freaky, but very interesting technology... being able to activate behaviors in a remote device through invisibly encoded information in a broadcast stream... perhaps Dr. Phil will be able to lock and unlock your fridge in the future...