John Battelle's Searchblog: NEWS: A9, Amazon's Search Portal, Goes Live: Reverberations Felt in Valley

And... it rocks.

- Good search results (licensed from Google!)
- Very nice integration of Amazon commerce (just books for now)/Search-Inside-The-Book
- Optional Search History tied to your Amazon account.
- Click History (sites you've previously clicked through to are marked persistently).
- A toolbar.
- Site info including site rank, # sites linking to it, date it went online, etc.
- Currently using Google AdWords (LOL!) for sponsored advertising...

More tonight...