Battelle notes that a search on a Google SVP's name turns up an Adwords ad for someone selling a private Caribbean island. (The ad has since disappeared, likely after someone's account was depleted or the exec in question caught wind...)

Which begs the questions: If GEICO (and others) can sue Google for trademark infringement, can individuals do the same?

So what exactly is Google's policy on accepting ads against a person's name? Can you imagine your ex-wife running an Adwords ad against your name claiming that you're a lazy, non-alimony paying loser?

Your future employers would be grateful to know after all...