Appearantly, Sony TV thinks throwing the hammer down on bloggers who are earnestly helping them spread their memes (i.e., Ken Jennings defeat on Jeopardy) is a good idea; at least if the BS happening to Jason Kottke is any indication.
Update: PubSub seizes on the meme and creates a dedicated public feed for it. Ya just gotta love that.
Deeje, is this something P or her firm could help with? Lots of PR and goodwill in-kind.
Update 3: Looks like Jason Calacanis agrees.