Knight Ridder adds saved RSS search option to classifieds

I had a nice, long chat yesterday morning with a savvy Biz Dev guy over at Yahoo! around a number of interesting things happening at the intersections of personalization, aggregation, RSS, media, newspapers, etc.

One of the minor (but culturally significant) developments he noted was the ability to save searches as RSS at the newly revamped classified listings engine now gracing many of Knight Ridder Digital’s online properties; here’s a link to a SERP showing the option and here’s a live feed example [site registration probably required].

Of equal interest is the inclusion of a My Yahoo button in the ‘Save Search Options’ page element…

It’s not clear to me if this represents a fundamental shift in thinking over at KRD with regards to RSS, but it’s clearly a positive sign. (To their credit, they are also doing headlines-only article feeds, and of course, everything is available via RSS.) I’ll be watching to see if KRD drives RSS across newspaper JVs CareerBuilder and Classified Ventures.

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