A huge belated CONGRATULATIONS to Greg Sterling (one of the brightest lights in the search analyst space) on the birth of his second child.

Greg, since you started it with the comment about naming rights on eBay, I'm going to take the low road as I did with Pamela, and go with... George Patrick Sterling, or, GPS for short... because a) I can't think of a good search advertising TLA that ends in "S", and b), well, nothing says local search like GPS.

Alright, back to my day job where thankfully I'm not paid to be funny...