buzzhit!: Tony Gentile's Internet Strategy Consultancy
Home
About
Services
Clients
Contact
BLOG
 

Sunday, September 11, 2005

Of font face and UI variance

Deeje says (in discussing various UI treatments in Apple's current lineup) "Fonts serve no purpose other than to distinguish one set of characters from another."

Err, sorry bud, I'm not following you here. Of course font faces differ from one another in appearance (lest they have no reason to exist). But to say that Helvetica exists only to be different than Courier New misses the real reason(s) for font face variation; to improve readability in different sizes and mediums, to convey personality or emotion, to different uses (e.g., headline [traditionally sans-serif] vs. copy [traditionally serif]), etc.

UI variation should serve a purpose, even if that goal is simply to "be different".

0 Comments:

Post a Comment

<< Home

 
About This Blog

Analysis of online business and technology trends, including: Search and Directory, Digital Media, Social Networking, RSS, and E-commerce. Written by buzzhit!'s Tony Gentile.

Syndication

Keep up-to-date with buzzhit! via your favorite Feed Aggregator:

  • Subscribe in MyFeedster
  • Subscribe with Bloglines
  • Subscribe in NewsGator Online
  • Subscribe in MyYahoo!
Advertising

Recent Posts

Search This Blog
buzzhit!
Archives
Blog Roll
Misc
  • This page is powered by Blogger. Isn't yours?
home - about - services - clients - contact - BLOG
Copyright 2002-2005 Tony Gentile. All Rights Reserved Worldwide.