Very interesting! It reminds me a lot of BzzAgent.com, a rather clever marketing group.

I'd be more than happy to get paid to blog, so long as it doesn't impact my credibility.

Where do you see this falling between Paid Reviews <-> Full blown Advertorials?

And I guess the logical question... does everyone get paid the same amount, or does audience size impact the blogger's payment? Because if it does, well, then that grays the lines a bit in my eyes.