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Tuesday, November 09, 2004

Kanoodle, Pheedo partner for ads in feeds

In my last post, I mentioned this morning's deal between Kanoodle and Six Part to allow TypePad users to add ads to their hosted blog posts, noting that no mention was made of support for feeds.

It's worth noting that, yesterday, Kanoodle announced a deal with Pheedo, whereby Pheedo customers will be able to insert Kanoodle contextual ads into their feeds automatically. (Topix.net, PaidContent.org and Lockergnome are early customers.)

What's more interesting to me, frankly, is that the Pheedo announcement mentions operating metrics reporting on feed usage, something (obvious) I identified 7 months ago as a critical puzzle piece. More thoughts on this later today.

1 Comments:

At 3:21 PM, November 09, 2004, Bill Flitter said...

Tony, thanks for the mention. Love to hear your thoughts on RSS advertising. See you at the next blog related event!

 

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Analysis of online business and technology trends, including: Search and Directory, Digital Media, Social Networking, RSS, and E-commerce. Written by buzzhit!'s Tony Gentile.

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