You know things are getting frothy when a company that just took $75MM in funding can justify double-dipping (into the wallets of individual investors) through an IPO.

What's more interesting (in my mind) is that FastClick is going public in a segment that's ripe for consolidation. Apparently, I'm not the only one who thinks so; on Tuesday, someone was referred to my blog after doing a Google search for “FastClick buys DoubleClick”. The last time that happened, it was someone at IBM searching Google for “Google buys Keyhole” 36 hours before the deal was announced…

If this does come to fruition, we may have uncovered the penultimate way to monetize blogs…