Over at the Local Media Blog, Greg Sterling asks, “Will YellowPages.com Become the New ‘At Hand’?“
Greg, the answer is an absolute ‘Yes’, if the industry has any hopes of competing with their Internet-centric brethern in the long term.
Looking for more detail? Here’s a comprehensive post I made four months ago (based on the questions I was able to ask directly to those heading up the JV, during the Kelsey Conference where the announcement took place).
Four months out, I stand by all of it.