Barb Bydwad, a new addition to The Social Software Weblog, asks two interesting questions in her article entitled The long tail: how does it relate to social software?
Here questions and my abstract(ed) answers:
Q: How do you see social software relating to the long tail?
As it pertains to the long tail, social software enables:
1. Awareness
2. Co-operative (inter)action
3. Confidence (i.e., confident (inter)action)
Q: What benefits are to obtained from tapping in to the less popular end of the spectrum?
1. Uniqueness/Differentiation
2. Information leading to Advanage (or alternative specific desired Benefit)