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Monday, March 07, 2005

The Long Tail and Social Software

Barb Bydwad, a new addition to The Social Software Weblog, asks two interesting questions in her article entitled The long tail: how does it relate to social software?

Here questions and my abstract(ed) answers:


Q: How do you see social software relating to the long tail?

As it pertains to the long tail, social software enables:

1. Awareness
2. Co-operative (inter)action
3. Confidence (i.e., confident (inter)action)


Q: What benefits are to obtained from tapping in to the less popular end of the spectrum?

1. Uniqueness/Differentiation
2. Information leading to Advanage (or alternative specific desired Benefit)

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Analysis of online business and technology trends, including: Search and Directory, Digital Media, Social Networking, RSS, and E-commerce. Written by buzzhit!'s Tony Gentile.

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