The Long Tail and Social Software

Barb Bydwad, a new addition to The Social Software Weblog, asks two interesting questions in her article entitled The long tail: how does it relate to social software?

Here questions and my abstract(ed) answers:

Q: How do you see social software relating to the long tail?

As it pertains to the long tail, social software enables:

1. Awareness

2. Co-operative (inter)action

3. Confidence (i.e., confident (inter)action)

Q: What benefits are to obtained from tapping in to the less popular end of the spectrum?

1. Uniqueness/Differentiation

2. Information leading to Advanage (or alternative specific desired Benefit)

Posted in Uncategorized