Regular readers might remember that I was graciously included in the launch of Feedster’s Media Network offering back in late April. At the time, I mentioned that I was experimenting with a variety of RSS ad providers, that I would run Feedster’s ads on my blog until their RSS solution was ready, and that I’d report back on my results/findings.
Well, after roughly two months of poorly targeted contextual ads, I have a whopping $1.87 “pending” in my Feedster/Adbrite account. (It’s pending because $1.87 isn’t nearly enough to trigger a payout.) During the period, there were 14,253 impressions and 24 clicks, for a CTR of 0.00168 (or roughly a sixth of one percent), an effective (i.e., my share) CPC of $0.078, and an effective CPM of $0.13. I received zero offers to run ads directly on my site for the automatically computed price of $11.88/day or $285.00/mth; two notes on that… 1) who would given the published CTR of the house ads, and 2) I did zero to promote this myself, relying on the “your ad here” link to do its thing.
So, experiment over, and I’m moving on. Next up is Google Adsense (for the blog). It will sit in the same location as the Feedster/AdBrite ads, and will be Google’s standard skyscraper form-factor. Details when I hit a comparable number of impressions (which may be a bit, as my Google traffic has fallen off significantly since the last dance).
On the RSS Ads front… still waitng for something compelling enough to turn you all into a bunch of guiena pigs… perhaps new options will be available after Gnomedex? 😉