America Online Jumps Into Shopping Search

Well, I feigned surprise earlier today in my post about the NYTimes coverage about AOL's upcoming Shopping Search launch, and the fact that the NYTimes didn't ask about their plans for offline shopping... but ClickZ's gone and spilled the beans in their coverage, stating:

"AOL's service will also link users to local offline merchants, said a person familiar with the new offering. "

The deal's been done for a while now, and the news it out... but the partnership isn't announced, so I'm not going to spoil it for them and leak it. But if you've read my blog for a while, you probably already know.

Alright, a hint: They're black and white and read all over... ;)

Congrats to all parties, can't wait to see the final execution!